Melissa Wagner

Biography

Melissa Wagner is a marketing leader with more than a decade of experience driving strategic growth, brand engagement, and consumer loyalty across diverse industries. Her expertise includes social media, influencer marketing, market research, and public relations, with a strong focus on building integrated, data‑driven strategies that deliver measurable impact.

As Marketing Director at the Canadian Marketing Association, Melissa advances brand visibility and member engagement through innovative digital initiatives. She blends strategic insight with hands‑on execution, helping organizations navigate the evolving marketing landscape.

Melissa holds a Bachelor of Business Administration (Honours) from Brock University and the Chartered Marketer (CM) designation, reflecting her commitment to professional excellence and continuous learning. Her pursuit of the CM stems from a passion for upskilling and a dedication to strengthening the future of the marketing profession.