Balaji M Athreya

Biography

Balaji M Athreya (“Athreya”), Canadian and U.S. CPA — is an Assurance Quality and Risk Management (AQRM) leader, entrepreneur, and founder of Audimatiq Consulting, Inc. Athreya also serves as Director – Assurance Quality & Risk Management at Pettinelli Mastroluisi LLP, where he leads firm-wide initiatives focused on quality management, technology adoption, risk management and professional development through the lens of continuous improvement.

With several years of Big Four experience spanning assurance, quality, and risk management, Athreya brings a unique perspective at the intersection of professional services, technology, innovation, and leadership. His work involves translating complex professional and regulatory requirements applicable to CPA firms, into practical systems that enable people and firms to consistently deliver high-quality outcomes with the use of sustainable systems, tools, and solutions. Through Audimatiq, Athreya is developing technology-enabled solutions that help CPA firms move beyond compliance-driven assurance quality and risk management toward more proactive, data-informed, and sustainable approaches to excellence in CPA firm management.

A strong advocate for practical innovation and building a quality-first culture, Athreya believes competitive advantage comes not simply from adopting new technology, but from developing the mindset, systems, and leadership capabilities needed to turn innovation into meaningful and lasting results